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Seven Things ABBA Can Teach You About Brilliant Copywriting
Back in the Golden Age of Disco, Swedish super group ABBA ruled the world. They had two hot girls, two cool guys and record sales of around 375 million. ABBA wrote chart-topping, catchy numbers that...
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How to Write Bullet-Proof Copy in Five Easy Stages
“Dear Father Christmas. . .” Picture the scene. You’ve got an important copy deadline looming. Are you: Fighting hard to get your best work signed off? Feeling under attack from all sides? Tempted to...
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The “Mad Men” Guide to Super Cool Copywriting
Take a lesson in style from the original Dapper Don. . . Set on Madison Avenue in the 1960s, “Mad Men” has got the lot. Glamorous copywriters, evil account handlers and enough cocktails to fuel a...
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What Makes Top Copywriters Tick (and Why?) Part Three
Top freelance copywriter and blogger Lorraine Thompson In this exclusive interview with top copywriter Lorraine Thompson, you will learn how to: Bring your copy to life – through your imagination and...
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“Yeah, She Looks Like a Painting/ Jackson Pollock’s No. 5. . .”
So The Stone Roses are back. Big love at the press conference. A tour that sold out in 14 minutes. There are even rumours of a possible third album. Across Britain, ageing Roses fans are asking...
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How to Get 20,000 More Blog Views (In 4 Easy Lessons)
The Wheel of Hunger by Duncan Bloor (design by Adam Hinks) Want to get 20,000 more blog views? Fancy seeing your blog in the national press? Need a crash course in effective web writing? Then we’ve...
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